{"id":194,"date":"2009-11-26T17:03:34","date_gmt":"2009-11-26T17:03:34","guid":{"rendered":"http:\/\/idostuff.co.uk\/blogs\/?p=194"},"modified":"2010-01-13T12:18:32","modified_gmt":"2010-01-13T12:18:32","slug":"getting-the-right-adwords","status":"publish","type":"post","link":"https:\/\/idostuff.co.uk\/blogs\/2009\/getting-the-right-adwords\/","title":{"rendered":"Getting the right AdWords"},"content":{"rendered":"

Now I’ve got a few pages of content up and a tiny trickle of traffic.<\/p>\n

With some Traffic I should eventually get some Clicks on the AdWords BIG BUT…The Adverts that AdWords is putting up don’t relate directly to the content. So\u00a0they are not relevant and won’t get clicks.<\/p>\n

The\u00a0content is about “Buying Timber” <view it here><\/a>\u00a0so I thought I’d get adverts from timber suppliers. I’m getting more for timber windows and joinery companies.\u00a0 I needed to figure out how the AdWords are targeted.<\/p>\n

But first, I did a check to see\u00a0if there\u00a0are any relevant advertisers out there.\u00a0I did some searching directly on Google and found\u00a0there are a\u00a0few.\u00a0\u00a0These are the few I want to get next to my content.<\/p>\n

So\u00a0how does\u00a0Google decide which adverts to put up?<\/p>\n

It’s keyword based, with some kind of adjustment for the the value of adverts. By this I mean, if\u00a0 Google and myself can make more per click\u00a0using a less\u00a0frequent Keyword, then that advert will come up first.<\/p>\n

To try and\u00a0get the right AdWords up I’ve done two things.<\/p>\n

1. \u00a0 Used Section Targeting<\/strong><\/p>\n

I’m getting adverts for timber windows. This must be been picked up from a navigation link to my Sliding Sash\u00a0\u00a0Window Blog. I’ve now used section targeting so the AdWords robot will\u00a0put\u00a0more weight on the intended page content.<\/p>\n

To do this Ive added the following to my page template in the HTML code\u00a0(to modify all the pages)<\/p>\n

<!– google_ad_section_start –>\u00a0\u00a0\u00a0\u00a0 This placed before the text<\/p>\n

<!– google_ad_section_end –>\u00a0\u00a0\u00a0 This is placed after the text<\/p>\n

There is another command that can be used.<\/p>\n

<!– google_ad_section_start(weight=ignore) –>\u00a0 I might add this in as well before the navigation menu<\/p>\n

I also need to see if\u00a0 I know need to but the start and end around the meta data in the header. To get that looked at.<\/p>\n

2.\u00a0 Tweaking Content<\/strong><\/p>\n

I’ve gone through the content and attempted to increase the Key-Word density. Concentrating on “Timber Merchant”.\u00a0 This is tricky as I want the text to get clunky, to has to easily readable.<\/p>\n

The crawler robots put more emphasis on Headings, bold text and italics. I’m going to have another sweep through and see what difference it makes.<\/p>\n

So far there has been a slight improvement in the advert relevance but it’s not good enough yet. Google states it can take up to two weeks for the\u00a0Section Targeting to take effect.\u00a0 In the mean time I’ll keep tweaking but I’m going to need patience.<\/p>\n","protected":false},"excerpt":{"rendered":"

Now I’ve got a few pages of content up and a tiny trickle of traffic. With some Traffic I should eventually get some Clicks on the AdWords BIG BUT…The Adverts that AdWords is putting up don’t relate directly to the content. So\u00a0they are not relevant and won’t get clicks. The\u00a0content is about “Buying Timber” <view […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[43,42,15,79,80],"class_list":["post-194","post","type-post","status-publish","format-standard","hentry","category-ido-digitalmarketing-stuff","tag-adsense","tag-adwords","tag-beginner","tag-section-targeting","tag-targeting"],"_links":{"self":[{"href":"https:\/\/idostuff.co.uk\/blogs\/wp-json\/wp\/v2\/posts\/194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/idostuff.co.uk\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/idostuff.co.uk\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/idostuff.co.uk\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/idostuff.co.uk\/blogs\/wp-json\/wp\/v2\/comments?post=194"}],"version-history":[{"count":4,"href":"https:\/\/idostuff.co.uk\/blogs\/wp-json\/wp\/v2\/posts\/194\/revisions"}],"predecessor-version":[{"id":197,"href":"https:\/\/idostuff.co.uk\/blogs\/wp-json\/wp\/v2\/posts\/194\/revisions\/197"}],"wp:attachment":[{"href":"https:\/\/idostuff.co.uk\/blogs\/wp-json\/wp\/v2\/media?parent=194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/idostuff.co.uk\/blogs\/wp-json\/wp\/v2\/categories?post=194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/idostuff.co.uk\/blogs\/wp-json\/wp\/v2\/tags?post=194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}